iSIM: An integrated design method for commercializing service innovation
نویسندگان
چکیده
منابع مشابه
Service Capacity Design With an Integrated Market Utility-Based Method
Excerpt] The purpose of this chapter is to present a model that integrates customer preferences and service design. In response to the need for interdisciplinary service management research, we present a framework that specifies the key elements of an integrated market utility-based model (MUM) and a method for determining optimal service designs based on customer needs and preferences. We also...
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ژورنال
عنوان ژورنال: Information Systems Frontiers
سال: 2015
ISSN: 1387-3326,1572-9419
DOI: 10.1007/s10796-015-9605-y